Get the Flash Player to see this player.Running to catch the phone in this office is nothing new. I frequently get consumed by projects in the shop and have to keep a sharp ear up for the continued barrage of phone calls that send me across the country to explore my passion of the outdoors. I recently received a call from Kawasaki PR front man, Jon Rall about a possible trip to Lake of the Ozarks.
Having spent the week before with the entire Kawasaki crew at the Lincoln, Nebr., manufacturing facility. I was very curious as to what Jon had up his sleeve. This trip would be a secret mission to be revealed only after the Kawasaki dealer meeting in Las Vegas. This was my kind of trip because I love to see what the world has yet to know as the new normal!
Arriving in the St Louis, Mo. airport with Jon and our videographer the questions were running crazy through my head. I held back what I wanted to ask and just patiently listened to the conversations at hand. We were heading to the Lake of the Ozarks and we had around two hours to get to the hotel by car. I knew we were meeting with a popular NASCAR driver and it was at a lake. “This has to be related to a 2011 Jet Ski from Kawi,” I thought quietly.
Get the Flash Player to see this player.
Kawasaki has long been known for thinking out of the box on every part of its powersports market. Having had a long history with NASCAR racing, Jon had set up a video shoot on the lake where cup driver Clint Bowyer calls home in his off time. This lake boasts more coastline than the entire state of California and has some of the roughest water around. Lake of the Ozarks is situated west of St. Louis and stretches for around 90 miles from end to end.
So here we are, only a few days after the dealer meeting and now the cat’s out of the bag. So what was the grand secret, you ask? The baddest, most powerful ride in the personal watercraft market! The official ride of the day was the unprecedented top horsepower, water-born beast the guys at Kawasaki call the Ultra 300X. This was dressed in fire-breathing sunbeam red and when the engine twisted to life the smiles seemed endless.
The guys at Bridgeport Jet Ski had taken good care of the top-secret ride and I’m sure they were just as anxious as I was to see it turn the waters surface into its submissive playground. Bridge Port Jet Ski has its own history and champions many dealers in the United States for sales. This dealer earned the label of largest Kawasaki Jet Ski dealer in the nation for the last seven!
Our goal for the day was to let Clint ride the industry changing watercraft, and tell everyone who would be watching just a week later, of his own personal history with Kawasaki. Clint told of how he had not only ridden and personally owns twin Ultra 260s but he has spent over 20 years on the Kawasaki brand itself! With the cameras rolling the dock side interview was in the history books and it was off to let Clint feel the “new” power from the Ultra 300X.
“It’s got 40 more horsepower and we love horsepower,” exclaimed Bowyer.
The Kawasaki dealer show attendees would be treated to the final product, but I think it was more fun to be on location while the action happened. Any cool, sun-filled day on the lake is a great day and to spend it with innovative minds is even better. I want to thank Kawasaki for the chance to look behind the scenes of their push to bring new and exciting products for our entire industry of weekend fun. Look for a full review on this Ultra 300X and other Kawasaki watercraft coming soon on Personalwatercraft.com.