Yamaha WaveRunners tops in resale value PersonalWatercraft.com March 26, 2009May 13, 2016 Shares Comments Kelly Blue Book says WaveRunners best at retaining valueAccording to a comparison of Kelly Blue Book values of the top 12 most popular personal watercraft models from each of the last five model years, Yamaha WaveRunners retain their value more than any other brand. “The ability for a product to hold its value over time is a critical element for consumers in deciding which brand to choose,” says Forrest Sherman, publications manager at Kelley Blue Book. “In Kelley Blue Book’s analysis of the top 12 most popular models, Yamaha’s WaveRunners have held more of their value than the other personal watercraft brands.” Yamaha had four out of the top five models with the highest percentage of retained value across all the models that were compared. These Yamaha models, all from 2008, include the VX Cruiser, VX Deluxe, FX SHO and FX Cruiser SHO. The other model in the top five was the 2008 Kawasaki STX®-15F. “The keys to retaining a product’s value are the longevity and relevancy of its features and attributes, along with reliability and dependability,” says Scott Watkins, product manager of Yamaha’s Watercraft Group. “We conduct exhaustive customer research and surveying so we know exactly which elements are going to best resonate with customers. By doing so, we not only satisfy the needs of the customer when they initially purchase the product, but we increase the product’s ability to retain value over the years.” The results were derived by examining each model’s MSRP during its model year, and comparing that price to the Kelley Blue Book suggested retail value as listed in March 2009. The comparison looked at model years 2004, 2005, 2006, 2007 and 2008. Related Reading 2009 Yamaha WaveRunners topping sales charts Share Share Subscribe Like PersonalWatercraft.com on Facebook Related Stories New feature saves fuel on WaveRunners Yamaha shines at Mark Hahn Memorial Yamaha’s VX Series more fuel efficient in 2010 Comments Most Popular Top Guns: Sea-Doo RXP-X 300 vs. Yamaha GP1800R SVHO July 4, 2022 2024 Yamaha VX Cruiser HO Review January 17, 2024 Yamaha Unveils New 1.9 Liter Engine August 14, 2023 2023 Sea-Doo GTR 230 Review June 6, 2023 2008 Kawasaki Jet Ski Ultra 250X Review July 11, 2008 2014 Yamaha VX Deluxe Review July 3, 2014 Latest Stories 2024 Sea-Doo RXP-X 325 Review Heavy Haulers – PWC Storage Options First Look: 2025 Kawasaki Jet Ski Ultra 160LX-S Angler 2024 Yamaha VX Cruiser HO Review 2024 Sea-Doo Spark Trixx Review Like us on Facebook Follow us on Twitter Newsletter