BRP to Exit Sport Boat Market
350 employees affected by move
Story by Staff, Sep. 17, 2012Email a friend Print Friendly RSS
The move will affect approximately 350 jobs. Nearly all of those lost jobs will come from BRP’s Benton, Ill facility, while 15 jobs in the Palm Bay, Fla. test center will also be eliminated. BRP says that all impacted employees will receive a good transition package.
“This is a difficult but necessary decision for BRP,” says José Boisjoli, president and CEO. “We worked hard to grow our sport boat business through a serious sales decline that began in 2007. But now, we must focus our research and development resources and capital investments in areas of our business that offer greater growth potential.”
BRP entered the boat manufacturing business in 1994 and purchased the assets of Celebrity Boats in 1995, at which time it moved its facility to Benton, Illinois.
"We looked for a buyer for our sport boat business, but that effort proved unsuccessful," says Boisjoli. "Consequently, we decided not to resume production of the upcoming model year due to seasonal production planning requirements."
BRP will continue to provide parts and honour warranties for its customers.
BRP cuts 980 jobs